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Online marketing
Why you need targeted eshots
Got a special offer in mind, some latest news or an imminent press release that you want people to see?
Online marketing is really popular as a way to increase sales and connect with your customers in a cost-effective way. We recommend a targeted email (an ‘eshot’) because it gets what you want to say to the right people in an environmentally-friendly way.
An eshot has to look first-rate and read well to ensure it’s effective and that’s where Pure Azure can help. We offer the design, copywriting, distribution and reporting of bespoke eshots (often you’d have to go to multiple different companies, but we do it all).
Once you have a mailing list ready we can do the rest.
How an eshot works
- Building a mailing list: you send us a simple list of client email addresses
- Designing your e-shot: we create an original, targeted email, including copywriting and design
- Distributing your eshot: we make sure it goes out to the right people at the right time and it’s fully tested (and approved by you)
- Reporting: your report states how many successful deliveries there were and the number/type of ‘bounces’ and can tell how successful your email campaign was in a more direct way than any print publication can
Top tip: factor it in to your marketing plan early. If you've got a special event coming up we will schedule the distribution perfectly for you.
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